George is the AI credit controller that makes the calls for you.
UK businesses use George to get invoices paid weeks faster — without making a single awkward call.
GeorgeCC.ai is an AI credit controller that calls overdue B2B customers, records promises to pay, and sends follow-up emails for UK and US small businesses. Plans start at £99/month.
Not ready for a call? Hear a 30-second sample
George UK — sample payment call
Sound familiar?
The call keeps getting put off
Nobody on the team wants to make the awkward payment call, so the invoice sits untouched.
Gatekeepers slow everything down
You leave a message with reception. Days pass. Nothing happens.
Follow-ups fall through the cracks
With a dozen overdue invoices to chase alongside everything else, things get forgotten.
Chasing customers feels uncomfortable
You want to get paid without damaging a relationship you value.
Get a live call from George in 60 seconds
Enter your details and a fictional invoice below. George will call your mobile, chase the invoice in character, and send you a follow-up email — live, right now.
Leif Haarmann
Founder, Future Systems AI Ltd
Why we built George
"We built George because we kept putting off the same awkward calls ourselves — our own clients owed us money, we valued the relationships, and nobody wanted to be the one to make the call. George is what we wished existed: professional, consistent, and always willing to make the call we weren't."
Works with
Founding pilot cohort now onboarding
Invoices followed up
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Recovery rate
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Average days saved
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Recovery data will be published as it becomes available from the founding cohort.
How much cash is stuck right now?
Enter your numbers — the calculator updates live.
Your cashflow picture
Cash currently stuck
£—
Estimated cost of waiting
£—
Enter your numbers above to see your cashflow picture.
How it works
Upload overdue invoices
CSV or accounting software sync — Xero, QuickBooks, Sage, FreeAgent, Zoho
Set your tone and voice
Choose region, call tone and preferred voice character
Review and approve
You approve the call list before George dials anyone
George calls and follows up
George calls overdue customers, logs every outcome, and emails a call summary
What George delivers
The call gets made
George calls overdue customers and logs every promise to pay. Every overdue invoice gets a follow-up call, without anyone on your team having to make it.
Every promise is tracked
Promises to pay, disputes and objections are logged the moment they happen — with a full call transcript and timestamp.
Nothing gets forgotten
A written follow-up email goes out after every call automatically, confirming what was agreed in writing.
Everything George handles
Calls overdue customers directly
Handles gatekeepers and switchboards
Adapts tone across a sequence
Tracks every promise to pay
Sends a follow-up email after every call
Logs every action with a timestamp
Answers or forwards inbound callbacks
Flags disputes for human review
Stops and waits when approval is required
George knows UK late-payment law
Under the Late Payment of Commercial Debts (Interest) Act 1998, B2B invoices that are overdue can attract statutory interest at 8% above the Bank of England base rate, plus fixed compensation of £40, £70, or £100 depending on the debt amount — without the creditor needing to go to court. George can reference this legislation professionally on calls where appropriate, reminding customers that the legal entitlement to interest accrues daily from the day payment became due.
George is also aware of the standard 30-day payment terms default under UK law, and can adapt his approach based on whether your invoices specify shorter or longer terms. When George logs a promise to pay, the written confirmation email creates a contemporaneous record that can be useful if legal enforcement becomes necessary later.
This is not legal advice. For guidance specific to your situation, please consult a qualified solicitor.
Pricing
Simple monthly plans. Cancel anytime.
George costs £99/month for Copilot (call scripts and emails, no live calls), £199/month for Growth (40 AI call minutes/month included), and £349/month for Pro (100 AI call minutes/month, dedicated number).
Growth & Pro: £0.35/min for AI voice calls beyond included minutes.
Built responsibly
George is designed for professional B2B invoice follow-up with existing customers — not cold marketing. Approval mode, audit logs, contact limits, objection handling, and human review controls are built in.
Read our full compliance approach →George vs the alternatives
Every business needs to chase invoices. The question is how much it costs — and how uncomfortable it has to be.
| George AI | Human credit controller | Debt collection agency | Doing it yourself | |
|---|---|---|---|---|
| Cost | From £99/month | ~£30,000/yr | 20–40% of recovered debt | Your time |
| Available every working day | Yes | During hours | After escalation | Only if you remember |
| Consistent, professional tone | Always | Variable | Adversarial | Depends on your mood |
| Logs every call automatically | Yes | Depends on the person | Yes | Rarely |
| Relationship-preserving | Yes | Yes | No — adversarial | Yes, but awkward |
| Starts immediately | Yes | Weeks to hire | After you've given up | Whenever you get round to it |
Frequently asked questions
Is this a real AI making real phone calls?
Yes. George places live AI voice calls on Growth and Pro plans, using a dedicated number for your business on Pro. The Copilot plan generates call scripts and follow-up emails without live dialling.
Will customers know they're speaking to an AI?
George identifies himself as an automated assistant calling on your behalf where required, and always operates within an approval workflow you control.
Is this used for cold outreach or marketing calls?
No. George is built exclusively for B2B invoice follow-up with your existing customers — never cold marketing or unsolicited sales calls.
What happens if a customer disputes the invoice?
George logs the dispute, stops the sequence for that invoice, and flags it for your review rather than continuing to chase.
Can I review calls before they happen?
Yes. Approval mode lets you review and authorise the call list before George dials, with full audit logs of every action taken.
How is pricing structured?
A monthly plan fee plus a per-minute rate for AI voice calls beyond your included minutes. See the pricing section above for current rates.
Do I need a long-term contract?
No. Pilots start month-to-month so you can see results on your own invoices before committing further.
What is an AI credit controller?
An AI credit controller is a software system that automates the professional phone follow-up process for overdue B2B invoices. Instead of a human team member making uncomfortable payment chasing calls, the AI contacts customers, logs outcomes, and sends follow-up emails automatically. George is specifically designed for B2B invoice follow-up with existing customers — not cold outreach or consumer debt collection.
Does AI credit control actually work?
AI credit control works by ensuring every overdue invoice gets chased promptly and consistently. The most common reason invoices go unpaid is simply that nobody gets around to making the call. George solves the consistency problem: every approved invoice gets called, every call gets logged, and every outcome gets a follow-up email. Our founding pilot cohort is now onboarding.
Is it legal to use AI to chase invoices in the UK?
Yes. In the United Kingdom, B2B invoice follow-up calls are permitted under PECR when made on the basis of a legitimate existing business relationship. George calls existing customers about real overdue invoices, under an approval workflow controlled by your business. George is not used for cold marketing or unsolicited consumer calls.
Is it legal to use AI to chase invoices in the US?
Yes. Professional B2B accounts receivable follow-up is standard commercial practice in the United States. George operates only within B2B invoice follow-up contexts, contacts business phone numbers, and respects business-hours calling windows by state and timezone. George is not a collection agency.
How is George different from a debt collection agency?
George is not a debt collection agency. A debt collection agency typically takes cases on commission after significant payment failure and operates as an adversarial third party. George is your automated first-line credit controller — he follows up professionally on your behalf while you remain the creditor. The relationship stays between you and your customer.
Does George integrate with Xero or QuickBooks?
Yes. GeorgeCC.ai integrates natively with Xero, QuickBooks, Sage, FreeAgent, and Zoho Books. UK businesses typically connect via Xero; US businesses via QuickBooks Online. You can also upload invoices manually via CSV.